Precise Metrics
Retaining members
Hello 👋🏾, CM!
The rains are back after been on a hiatus. Leaving the house can be cumbersome, to say the least.
How are you doing? Are you still locked in for 2025? No pressure, okay?
Didn’t get to read the last edition of C4A’s newsletter? Help yourself here.
Get your brand in front of community leaders. Our newsletter connects you to over 1000 CMs, across multiple countries that indirectly reaches thousands of audience. Send us a message today!📈 Precise Metrics
Metrics are an integral part of community management. They are like a stethoscope for measuring your community’s health and general performance.
They also help you to indirectly keep track of your performance as a CM.
Metrics are a way of knowing what to improve and what to scrap.
Below are some pointers of metrics measurement.
Community growth/membership - No of current members minus no of starting members divided by no of starting members x 100.
Churn rate (members who leave at a period) - No of lost members in a time period divided by no of members at start time x 100.
New members vs churn rate - No of growth rate minus no of churn rate divided by churn rate x 100.
Engagement metrics (active members) - This can be determined by calculating the quarter over quarter (QoQ) or year over year (YoY) changes. A good CM tool or social media platform can track this number easily.
Average posts/comments (per member) - No of posts or comments divided by total no of members.
Event participation - No of participants divided by total no of members.
Conversion rate - No of conversions divided by no of members x 100.
Referral/advocacy rate - No of referrals divided by no of members. Note that certain apps calculate this automatically and differently.
Despite running to Arts class, we still encounter Maths once in a while. Na wa o.
So, try out these formulas for your next metrics measurement and let me know how it goes by replying to this email. Goodluck!
💡 Community Management Tips
Retaining members is needed for long-term success of any community.
You can attain this by putting in place strategies that keep members active and engaged.
This can be achieved via;
Exclusive content (unique insights, early access, special events)
Regular engagement
Member recognition
Feedback (don’t forget to fill our form 😉)
When you consistently put these in place, I’m sure your members will stay put in your community.
📊 Poll
Which do you have a weakness for more?
👕📙 Cop Your Merch
Have you heard? The coolest CMs out there are those rocking our merch. So have you copped yours? Or you’ve been left behind?
Don’t be left out, head on to our store to get one or two things for yourself.
Share the link with one or two people as well, so your squad can be in on the in thing.
🐝 Community Buzz
💻 Your Next CM Gig
CM @ Caladium
CM @ Risk Labs
Community Engagement Moderator @ Stratis
CM - info@cainafrica.org (send a cover letter too)
CM @ Numrah
CM - workahq@gmail.com
If you clinch a role from any of our posted vacancies, let us know by replying this email. I’m rooting for you 💪🏾!!
🎈 Lighter Notes
😄 MEME OF THE WEEKEND
Do you often feel like this when you have to reach out to certain people? Or you’re the take it in my stride kind of CM?
There are different types of feelings you get to experience as a CM, in different scenarios. It’s either reaching out to speakers, community members, during physical events or hosting online events. Which one are you most nervous about?
🎥 FILM OF THE WEEKEND
No owanbe to attend this weekend? Attend a few with this film 🤭.
A revenge afterthought turns into a part of Cheta and Lola’s life, when Lola’s family disregard her and her husband because they are struggling.
I was totally engrossed watching this and the thought of how much was spent for the 4 events boggles the mind. You will enjoy watching this, I guarantee you!
Sola Sobowale does not disappoint.
😜 JOKE OF THE WEEKEND
Q - What did the weekend say to the weekday?
A - It’s about to be a lit-tuation! 😉
DID YOU KNOW❓
Sneakers got their name because their rubber soles do not make noise. In the late 1800s, people started calling sneakers their name because they enabled people to walk or ‘sneak’ around without making a sound.
Spread the 💛
You are doing an amazing job of the love you show us, CM. We appreciate you and don’t take it for granted.
The link to join our Telegram community is below. Kindly send it to your fellow CMs.
Keep up with us on our socials; LinkedIn, X and Instagram, so you don’t miss a thing.
🗣 Feedback
We would love to hear your thoughts on our newsletter. Don’t be shy to let us know what you think about it. This is a safe space and a no-judgment zone.
Your input, suggestions and what you love about it are all welcome.
Letting us know what you think about it, is an avenue to improve or continue doing what you love about our newsletter.
The third quarter of 2025 will soon draw its curtains. Just take things in your stride and don’t fuss too much on things that are out of your control.
What are you doing this weekend? Stay safe and rejuvenate.
Happy salary week to the employed. Remove small from it and visit our store. 🤭
Until next time! Stay cool, calm and collected.
💛,
Your CM Pal.
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