Scaling Your Community
Goals for CMs
📈 Scaling Your Community
Taking your community from one level to another, or shuffling things up to make it better, requires a clear, compelling USP, a distinct marketing strategy, taking advantage of social media and partnerships and scrutinising community growth.
A few ways to go about it include;
Different events for different members - Know which type of members to segment tokens, leaderboards, badges etc. to. Create experience forums to engage everyone and keep track of feedback.
Leadership - Encourage volunteer-inspired events and let your members take charge of it. A sense of leadership and being involved in the community’s programmes encourages a sense of belonging.
Be seen - Recognise and acknowledge your members on social media. You’re not only identifying with them, their posts or work, you’re also using your members to widen your community’s reach. Win-win, I say.
What for who - Personas are diverse in your community, right? So you should be able to know what group would appreciate swag, visibility, meetups with founders or pitch events.
Timing is everything - Marketing messages should be done with intention and at the right time. Put into consideration when your members are available online and how the message will resonate with them.
Scalability is possible, it only needs intentionality and an almost fail-proof plan.
Are you looking to scale your community? What are you going to add to these guidelines?
🎯 Goals for Community Managers
CMs have goals all the time. There’s hardly a time when you don’t have a goal to crush, right?
Staying on top of your goals and smashing them as a CM, keeps you focused and active on what is expected of you.
So what goals did you smash this week and which ones are you preparing to take on next week?
📊 Poll
Would you rather?
🐝 Buzz
💻 CM Gigs
Community Executive @ 8th Gear
Digital Content & Community Manager @ Pulse
CM @ Antartic Wallet
CM @ ByTheFew
🎈 Lighter Notes
😄 MEME OF THE WEEKEND
I’ve seen this happen one time too many on social media, but why is it so 😂?
A brand decides to hop on a trending meme and suddenly, netizens feel it’s no longer cool.
🎥 FILM OF THE WEEKEND
Let’s amp things up this weekend, shall we? Who doesn’t like a good heist film? This film gave me goosebumps in certain scenes, so add it to your must-watch list.
An elusive thief eyeing his final score, encounters a disillusioned insurance broker at her own crossroads. A thief + an insurance broker = a lot of stealing and trailing going on.
😜 JOKE OF THE WEEKEND
Q - Why can’t you say a joke while standing on ice?
A - Because it might crack up 🤭.
DID YOU KNOW❓
Every 6 months, a man in South Dakota, USA, climbs a communications tower to change a light bulb. He gets paid $20,000 per change.
Are you sure you still want to be a community manager? 🤔
Spread the 💛
Know someone who is yet to join C4A? This weekend is your chance to tell them.
It only takes a minute to send the link to our Telegram community.
Be friends with us on our socials; LinkedIn, X and Instagram.
The week was one crammed with a lot of things to accomplish before weekend. Almost there.
Shoutout to Pearl Charles and Haneefah Mustapha. You’re the real deal!
Make amends and adjustments where needed and trust the process. It will all align.
‘See’ you next time.
💛,
Your CM Pal.
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